Experience
Summary
- Approaching 30 years as a writer/creative director/storyteller
- Created & executed stories for: Banking, Healthcare, Hospitality, Pro Sports, Education, Entertainment, Engineering, B-2-B, Recreation, Farming, Apparel, & Luxury Real Estate
- TV, Radio & Print Ads, Big Brochures, Little Brochures, Brochures that Fit in- between, Direct Mail, Web Sites, Web Banners, Web Campaigns, Videos, Outdoor Boards, Naming, Branding, Creative Platforms, & whatever else I forgot
Associate Creative Director - IMI, Greenville, SC
September 2000 - May 2008
- Worked for eight years as lead creative and principal writer on more than 25 luxury real estate developments
- Created unique stories that dictated everything from names & identity to messaging & collateral to the developments themselves
- Managed team of 20+ creatives
- Messaging resulted in thousands of leads and billions in sales
Copywriter – Brains on Fire, Greenville, SC
June 1995 - September 2000
- Paid my dues with a slightly maniacal, workaholic boss (retired) that was very passionate about the work
- Learned a lot about the industry and storytelling
- Worked on creative for a variety of industries
EDUCATION
B.S., Advertising – S.I. Newhouse
School of Public Communication, Syracuse University, Syracuse, NY
GO ORANGE!